Find Self Employment: Identify Market

~ Define target market
Next you need to know who to sell your services to. Start by preparing profile(s) of your target customers. Here are some examples:


Sample Profile-1 (for consulting)

Type:

B2B and B2C businesses

Location:

Anywhere in USA and Canada

Size:

Mid-size ($100 MM to $1B in revenue)

Industries:

Financial Services,
Technology,
Energy

Characteristics:

Stagnant revenue growth and/or
Declining profit margin.


Sample Profile-2 (for financial planning services)

Type:

High net-worth individuals

Location:

Washington DC, Metro area

Size:

Net worth of minimum $500 K

Characteristics:

Entrepreneurs
Senior Business Executives


This will allow you focus your energy and efforts on the right type of customers. Keep in mind that you may have to come back and refine the profiles as you learn more.


~ Identify Prospective Clients
Once you have defined your ideal customer profile, build a list of prospective clients that fit the bill. Your local library is the best place to start. Many of the public libraries have access to databases such as Hoovers, Onesource etc., at free of cost or at a nominal charge. You should also check out the local newspapers and websites to find information on targeted companies.

 

Get Business